Shannon Group Inc.   

New Company PR

New Firm Offers Outsourced Marketing to New Hampshire Businesses

Unique way to help local companies in the challenging economic climate


Durham, NH, April 7, 2009.  Shannon Group Inc. is now offering outsourced marketing to local New Hampshire businesses as a way to help those businesses generate additional revenues, without undertaking a big investment in overhead or agency expenses. Shannon Group provides virtual employees, who can act as an extension of a company’s marketing department. Shannon Group provides effective marketing expertise and programs that rely on creativity, imagination, technology, and strategy rather than big marketing budgets.  Shannon Group’s experience and flexibility caters to project work both large and small. If the project permits, Shannon Group will manage the project with in-house resources. Otherwise, Shannon Group can utilize talent from an extensive network of seasoned professionals available to contribute to projects as necessary.

“We’ve been able to provide local companies with professional marketing capabilities at affordable prices, allowing them to grow their business at a time where their competitors are likely to be scaling back. It doesn't matter if you are looking for help with a particular project or if you are looking to outsource your marketing department. Our goal is to make substantial contributions to the bottom line, without a big hit to your expense line,” said Lisa Keslar, of Shannon Group.

“We utilized Shannon Group to assist with branding and creative work in lieu of in house resources. I found doing business with them a great alternative to hiring a traditional agency or a full time employee,” said Jim Mahaney, Vice President of Manion Technologies.

Shannon Group is led by Lisa Keslar, a marketing professional with over 20 years experience increasing revenues in various sized companies from $2m to $50m in revenues. Her marketing experience is in a variety of markets including consumer products, technology, medical, fashion and industrial markets. She has received her MBA from Babson College in entrepreneurship and small business management and BS from Babson in marketing and communications.

Shannon Group focuses on several marketing disciplines including strategy, research, market segmentation, competitive analysis, new product launch, PR, marketing communications (direct marketing, advertising, literature, and design), branding, and internet communications.

About Shannon Group

Shannon Group, located in Durham, NH, provides outsourced marketing services to local businesses. Customers include a wide range of industries including real estate, manufacturing and technology. Visit for more information or to sign up for their periodic news letter.

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